Full Time

User and Media Senior Expert

Posted 2 months ago
Application ends: November 3, 2021
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Job Description

Description

  • Collect in market data and process platform Ecom operation data to develop strategy of 1) category management 2) shopper cluster and user operation 3) eMedia and Consumer Relation Management optimization.
  • Conduct data and user marketing tools of Ecom platform, to attract new traffic, uplift penetration among Target Audience and improve effectiveness and efficiency of Ecom media /Consumer Relation Management touch-point activities.
  • Develop user operation and Consumer Relation Management proposal and detail plan to execute. Lead on private domain marketing activities to improve Target audience Life Time Value and membership value.

Description

  • Collect in market data and process platform Ecom operation data to develop strategy of 1) category management 2) shopper cluster and user operation 3) eMedia and Consumer Relation Management optimization.
  • Conduct data and user marketing tools of Ecom platform, to attract new traffic, uplift penetration among Target Audience and improve effectiveness and efficiency of Ecom media /Consumer Relation Management touch-point activities.
  • Develop user operation and Consumer Relation Management proposal and detail plan to execute. Lead on private domain marketing activities to improve Target audience Life Time Value and membership value.

Qualifications:

  • Bachelor and above degree, major in e-commerce or marketing is preferred.
  • 3 years and above working experience in e-commerce related industry. CRM, eMedia, Store Operation, E-marketing and E-Key Account related experience is a plus.
  • Resilient, practical, proactive, collaborative and be good at communication and engagement.